Friday, April 13, 2012

Who's using coupons? The demographics may be shocking!

Who's using coupons? The demographics...

Nielsen recently released a report entitled "The Coupon Comeback," which provides in-depth statistics as to who's using coupons. Some highlights:
The “Great Recession” of 2009 changed all of that and marked a sort of renaissance for the coupon. Inmar reports that coupon redemptions grew by 27% as Americans searched for ways to cut household costs and get more for their money. NCH Marketing Services claimed 2009 coupon redemption levels “achieved the second highest year-over-year growth ever recorded.”
Coupon enthusiasts — the heaviest users — accounted for 65% of manufacturer coupon unit purchases and 18% of all unit purchases in 2009. They drove a disproportionate amount of sales and sales growth—shopping more frequently, making 1.7 more trips than non-users and buying more (a rate 1.8 times greater annually). While some might think that “crazed coupon clippers” are only interested in a good deal, these findings suggests real benefits to manufacturers and retailers deploying coupons in their marketing mix.
With the value offered by coupons, one might think that the lowest income households would be among the heaviest users. In fact, more affluent households dominate coupon usage: 38% of “super heavy” users and 41% of “enthusiasts” come from households with incomes greater than $70,000. Households with income of $100,000 and up were the primary drivers of coupon growth in 2009. The enthusiast category also attracts a disporportionate number of households with incomes between $50,000 and $69,900.
As the economy improves, will consumers continue to use coupons? With the economic recovery taking hold slowly and without significant employment growth, expect coupon use to continue. As long as Americans feel unsure about their personal finances or confident about their jobs, they are going to continue to look at ways to save and get the most for their money. In addition to expanding the appeal of coupons in general, manufacturers and retailers would do well to target enthusiasts: their shopping behaviors and demographics make them extremely appealing.

I really like the last paragraph here -- we "crazed coupon clippers" indeed do affect the bottom lines for the manufacturers of the products that we buy, and we are an appealing group to attract. We buy a lot, we buy in quantity, and we visit the store often.
Many people are surprised by the financial demographics of coupon users too -- it's a common misconception that all coupon clippers must be poor or struggling financially. As the stats show, most coupon clippers are not only in the upper middle class demographic, they're intelligent, smart, and savvy with their money.

Possibly FREE Physicians Formula makeup @ CVS!


Possibly FREE Physicians Formula Tinted Moisturizer at CVS!

Posted in: CVSExtreme CouponingFreebiesThats So Krazy! // 57 Comments
Wow! Some people have reported getting a super high-value $15.00 Physicians Formula coupon from the Coupon Machine at CVS! Be sure to scan your card to see if you’ll get one. If you’re one of the lucky ones, you can score the tinted moisturizer absolutely free! Remember that not everyone may get this great coupon. Let us know if you do!
Physicians Formula Tinted Moisturizer $14.99, Regular Price
Use $15.00/1 Physicians Formula product from the CVS Coupon Machine
Final Price: Free

Thursday, April 12, 2012

Frugal Lessons from The Frugal Find

Lesson 3: Dumping Debt By Doing it Yourself

Frugal Find Logo

A 12-Month Series by Guest Blogger Julia Wessels, from The Frugal Find

One of the #1 ways to save money is to become debt-free. I know that isn't a common way of thinking for most Americans, but I believe it's 100% doable. I'm speaking mainly of consumer debt, student loans, car loans, etc. I understand that in most areas of the country dropping a few hundred thousand dollars to buy a house outright isn't feasible. If, however, you'd like to pay down debt, you may want to follow my new series over on The Frugal Find called Debt Free in 52.
Here are just a few tips that will help you to dump debt this year...
Can it be MADE from scratch for less?
Paying retail is already out of the question for those of you who are dumping debt, but even with coupons there are some household necessities that can be made cheaper from basic ingredients. I wanted to revisit the various posts we’ve written in the past about DIY household products and Cooking from Scratch recipes such as…
1. Homemade Dog Food Recipe
2. Frugal DIY: Turn Your Magazines into Christmas Bows!
3. Homemade PB&J and Grilled Cheese Uncrustables
4. Homemade Liquid Fabric Softener
5. Homemade Granola Bars
6. Freezer ‘BRC’ Beans, Rice, and Cheese Burritos
7. Homemade All Purpose Cleaner
8. Homemade Dishwasher Detergent
9. Homemade Laundry Detergent
10. Homemade Strawberry Jam

As you can see many of the things we buy can be made for just pennies on the dollar, especially when you find a deal on your ingredients at Grocery Outlet!

Money Tree

Can you FIX it yourself?
Chances are there is something in your life that needs to be fixed, tangibly speaking. I could start a pretty good list myself from the back hatch of our Sequoia that doesn’t open any longer, the 2 small holes in our walls, the small tear on our couch, and on and on. I’m sure several things will quickly come to mind for you as well. When you’re on a budget and paying down debt the last thing you want to do is hire out help for things you could do yourself. I say this within reason—if your husband is working 10+ hour days making a decent wage and the lawn needs to be mowed, paying a local teenager $10 every couple of weeks to get the job done can be a worthy investment.
However, there are very likely tasks that you’ve been putting off for one reason or another. Maybe it’s too technical for you, such as a computer issue or a check engine light in your car? YouTube, Google, and your neighbors are a good place to start when you haven’t a clue where to begin. It’s very likely someone, somewhere, has had the same issue you’re having. In most situations, labor is the most costly expense there is: parts are minimal and elbow grease is free. So the next time you have a broken this or that, consider repairing it yourself – you might find it wasn’t all you thought it would be.
Here’s what I have learned from just doing it ourselves:
1. It’s never as hard as we imagined.
2. It’s never quite as time consuming as we thought.
3. It’s never as costly as we expected.
4. The gratification that comes from a job done with our own hands – priceless!

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