Who's using coupons? The demographics may be shocking!
Who's using coupons? The demographics... Submitted by Coupon Maven on Fri, 07/09/2010 - 10:19am Nielsen recently released a report entitled "The Coupon Comeback," which provides in-depth statistics as to who's using coupons. Some highlights: The “Great Recession” of 2009 changed all of that and marked a sort of renaissance for the coupon. Inmar reports that coupon redemptions grew by 27% as Americans searched for ways to cut household costs and get more for their money. NCH Marketing Services claimed 2009 coupon redemption levels “achieved the second highest year-over-year growth ever recorded.” Coupon enthusiasts — the heaviest users — accounted for 65% of manufacturer coupon unit purchases and 18% of all unit purchases in 2009. They drove a disproportionate amount of sales and sales growth—shopping more frequently, making 1.7 more trips than non-users and buying more (a rate 1.8 times greater annually). While some might think that “crazed coupon cli...